With 3 years of experience in user research and product design, I thrive at the intersection of design and business. My career began in industrial design, but a pivotal moment in 2020 marked a significant shift. As COVID-19 cases surged, I was deeply involved in addressing the complexities of manufacturing and supplying 1 million test swabs daily to healthcare institutes.

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This experience was a defining chapter in my career. It demonstrated the profound impact design can have in addressing urgent, real-world problems and cemented my passion for transforming intricate challenges into human-centred solutions.

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Today, I get a kick out of unravelling complex design issues and turning them into simple, effective features that not only meet user needs but also drive business success.